Our marketing mission is to enhance our customers’ working lives. We work hard to keep customers updated on all ICT developments, to protect them from risk and enable business process change, to improve efficiency, and help deliver growth.
With the end of support on Microsoft Windows 7 and Server 2008 due in January 2020, MPS ran a sustained digital marketing campaign during 2019 to ensure customers became aware of the security risks of doing nothing, and the advantages of upgrading to current software and operating systems, be that on-premises or in the cloud.
The campaign leveraged broadcast email and bespoke email from MPS account managers, supported by MPS social media channels in turn shared by MPS staff.
Our Awards success was announced during a virtual event on the evening of 10th December. Let’s hope that next year the CDSMA can return to a real-life event.
Commenting, MPS MD Tim Docker said:
“Our marketing goals have been consistent for some time, whilst delivery has evolved in an increasingly digital world. It’s great that the CDSMA judges recognised not only the content of the end of support campaign but also the carefully planned delivery strategy. We reached out as far as we could, benefited our customers, and won an award as well!”